"We had an existing rewards program but the advantage of having someone run it for us, coupled with the cross-promotion, and being part of a larger program really appealed to me. We saw an immediate increase in purchases because of reward card usage. Personally, I liked the fact that a customer can go on-line and track their points and progress towards a reward certificate".

"We are a very specialized store which appeals to only a small percentage of people, however, we are averaging 11 new customers each month as a direct result of our involvement in the CreditBack program”.